Women Supporting Women: Anouk Pappers Presenting for the Financial Women’s Association

Talking Trends
2 min readFeb 18, 2021


The Power of Your Online Presence — Anouk Pappers
The Power of Your Online Presence - Anouk Pappers

The Financial Women’s Association is an organization that collaborates with high-achieving business professionals. FWA strives to promote upcoming female leaders and increase the presence of women in financial roles.

Anouk Pappers, CEO and founder of Signitt has a similar mission. Anouk dedicates her time to assist women and diverse professionals as they ‘level-up’ in their careers. A brand anthropologist, she works closely with her clients to create their own personal brand and a strong online presence. Anouk vets the unique characteristics of each client to encourage their individuality and allow them to stand out from the crowd.

In the midst of the COVID-19 pandemic, having an impressive online presence is key to an impactful first impression.

The FWA website highlighted Anouk’s career.

“In 2006 Anouk started a storytelling expedition: ‘Around the World in 80 Brands’. The goal was to help brands and companies convey their message by means of storytelling. She traveled the world, looking for brands with a purpose and people with a vision. She had started CoolBrands in 2002 in Amsterdam, and had expanded to Dubai, Sao Paulo (BR) and New York. She has been commissioned by companies like PepsiCo, Apple, Google, Mercedes, Harley Davidson, Unilever, and many more. She has interviewed over 800 CEOs, CMOs, business leaders and entrepreneurs across the globe. She has published more than 15 books, chronicling stories from corporate and brand leaders, entrepreneurs running different size companies, professional services leaders and the creative industry. In 2015, Anouk founded Signitt to focus on the needs of business and social leaders to build their online presence. Signitt has grown in size and scope because of the recognition that a strong online presence is critical to achieving goals, whether that is career advancement in your current industry, a career pivot, finding new clients, investors or seeking a seat on for-profit or non-profit boards.

“Because of the global scope of her business and the wide range of senior leaders she worked with, Anouk has seen, first-hand, that taking control of a person’s online presence is key to achieving their next business goal. She also saw that many women were not seizing the opportunity. Based on these insights, she has dedicated a large percentage of her time to working with women business leaders, to better position themselves online — to ‘use Google as their Wingwoman’.

“She is a sought-after, engaging speaker and shares her learnings, insights and many tips and tactics on how to navigate the online world with your personal brand.”

You can register for the event here.



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