Can “Experience” Actually Derail Your Transformation Efforts?- Keith Wyche

  1. What are the “differentiating factors” that we need to better understand?
  2. How has, or can technological innovation help us to create sustainable value?
  3. How has customer behavior and buying habits changed?
  4. Who are the successful new entrants, and what can we learn from them?
  • Will our customers continue to purchase our products and services or will they want new, customer-friendly delivery models?
  • Will changes in technology make our platform and go-to-market strategy non-competitive or out-of-date?
  • Are there two young adults in a garage somewhere building a new software application with features and functions that we’ve not even imagined?
  • Conduct an analytical review of the facts from multiple data points.
  • Encourage healthy debate of the facts and the implications.
  • Identify how past experiences can both help and hinder success.
  • Don’t be afraid to engage others who may lack “industry” knowledge, but who can provide unique insights and perspectives, based on their diverse background.





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Talking trends is a platform for people with a story to tell.