Expanding Legacies - Igor Poza

Roger Vivier, the ‘fabergé of footwear,’ was a trailblazer in the luxury shoe industry.

“In 1937 he opened his first boutique on rue Royale in Paris. Heels were his field of excellence — he was the father to the Aiguille stiletto, launched in 1954, and the sinuous Virgule heel, considered the manifesto of his namesake label since 1963. He was a skillful artisan with a genuine passion for feminine elegance and a flair for elevating shoes to proper works of art, working hand in hand with celebrated French embroidery houses.”

Although Roger Vivier has passed, his legacy has not.

“A legacy that will shape the future of footwear forever. His heel inventions and his works of art will inspire generation after generation of shoe designers.”

His memory and legacy have been kept alive through the expansion of his brand and boutiques worldwide.

One of the people who aided in the brand’s international expansion was Igor Poza. In 2013, Igor was serving as the brand’s Asian-Pacific Region General Manager. He focused on expanding Roger Vivier’s retail network throughout Asia and helped lead the initiative that brought the brand into Singapore. As the brand’s first boutique in Singapore, the launch was a huge win for Singaporeans who before had to travel to other countries in Asia and Europe to buy the luxury brand’s shoes and bags. For the first time ever, Singaporeans could walk into a Roger Vivier boutique and shop the brand with the full customer service experience in their own country.

At the time, Roger Vivier was one of the most desired shoe brands in the entire country. The brand’s boutique reflected its highly sought out character as it was strategically placed in an upscale luxury environment, the Takashimaya shopping center.

Igor developed dynamic plans to secure clientele in the new location, and further spread word of the brand. He used marketing tactics such as hosting special events and exclusive products that were available only for that specific store and its customers in Singapore. Of the events, was the opening of the store, which was a VIP event featuring several stars such as Carina Lau, a famous actress in Hong Kong.

Besides Singapore opening, Igor’s efforts continued in expanding the brand in Hong Kong and South East Asia with first store openings in Kuala Lumpur and Bangkok.




Talking trends is a platform for people with a story to tell.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to use the Green Chi Valuator

Brand Winners and Losers in 2019

SharedShared Services Accounting Or Outsourcing? Make the Smart Choice

Why Amazon Might Lead the Future in E-Commerce

China’s BEST Inc. to Open Vietnam’s Most Modern Sortation Center Amid Booming E-Commerce

INEOS Grenadier starts at £49,000 with a simple model line-up available to order from 18 May

One Technique That Will Drastically Increase Your Chances Of Closing A Sale (Tip#1)

Top Shopify Apps To Speed Up Your Business Growth

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Talking Trends

Talking Trends

Talking trends is a platform for people with a story to tell.

More from Medium

CPQ for Sustainable Resilience in Supply Chains | Tacton

🛎🛎Let’s add THE ASTA Kakao Talk channel🛎🛎

Focus on 3 major growth tracks in 2022! 9 high-performing potential stocks out

Weeknotes Feb 7th-11th 2022