Getting into the Halloween Spirit - Julie Roehm

Photo by Jen Theodore on Unsplash

Last Halloween may not have gone according to plan and it seems that the same will be said for this year with the ongoing pandemic. But, we have two options: we can focus on what’s out of control, or we can focus on what is in our control. What we can control is how we decide to get into the spirit of fall and safely celebrate the upcoming holiday. Throughout the past couple years, Party City has prioritized making holidays feel as normal as possible, and one way to accomplish that is through decorations.

PureWow interviewed me on décor trends and some of Party City’s iconic fall and Halloween inspired decorations:

“We culled Google and Pinterest data and chatted with the pros to find out what looks will be in high demand this year.”

One of the trends, is Witchcore.

“While the Witchcore aesthetic is more of a lifestyle than a holiday aesthetic, it can still provide plenty of inspo for making your home a touch more enchanting this All Hallows Eve. Inspired by witchcraft, the style often includes crystal, frog, owl, bat and potion motifs. ‘In recent years, the witch has definitely become a bit more modern,’ says Julie Roehm, chief marketing and experience officer at Party City. In terms of décor, look for dark lace, rich velvets in dark colors and celestial patterns. Apothecary jars and matte black accents also work well here.”

Another was Larger-Than-Life Yard Displays:

“Pinterest searches for ‘Halloween yard’ has skyrocketed recently, Roehm says, and interest delves way beyond inflatables. ‘We’ve noticed our customers are getting more creative than ever with their yard décor and take such pride in their displays for the whole neighborhood to see,’ she says. Maybe it has to do with the excitement surrounding a hopeful return to a more ‘normal’ Halloween this year — fingers crossed — with more family and friends.’ As people strive to create the most unforgettable house on the block, more are turning to full-scale animatronics (with Halloween Killscoming out this October, Party City’s betting that its life-size Michael Myers will be a particular hit).”

Lastly was Contemporary Harvest Décor:

“Modern farmhouse may be on its way out, but it’s still a popular pick for anyone who prefers their home to feel festive, not freaky. Think pumpkin-topped hay bales flanking the front stoop, Roehm says. Warm wood tones, leaf garlands, black-and-white buffalo check tablecloths and anything that provides a ‘harvest market’ feel are also in demand, largely because they can work in your home all season long.”

Themed décor is a great way to boost seasonal and holiday spirit, so, how will you decorate this year?

About Julie Roehm: Julie is a marketing and branding connoisseur. Experienced in various industries, Julie prides herself on her creative strategizing skills. She is passionate about transforming organizations from the inside out. As a leader, she holds audacious visions that will inspire people and allows them feel like they’re part of something bigger than themselves. An entrepreneur, Julie founded and ran a marketing consulting firm providing expertise in all facets of business strategy and marketing execution. Her well-rounded expertise has led her to her positions today, as an independent board director and the Chief Marketing & Experience Officer at Party City.

--

--

--

Talking trends is a platform for people with a story to tell.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

THE SCIENCE BEHIND CALL-TO-ACTIONS AND USING THEM EFFECTIVELY?

How to Track Engaged Time in Google Analytics

A Change for Success

How To Maintain Professional Brand Consistency Across Various Platforms?

How To Maintain Professional Brand Consistency Across Various Platforms?

The Boardroom Playbook — in Conversation with Julie Roehm

Levels Of CIVians

Attracting the “Right” People? It’s Not What You Think

The Myth of the Short Attention Span

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Talking Trends

Talking Trends

Talking trends is a platform for people with a story to tell.

More from Medium

A Review of Ei’s Journey To The Future — Raiden Second Story Quest

Wine and the Best of Nature at El Nido

Hayden AI Nominated for Intertraffic Green Globe Award

Proles: Humans of Orwell’s Dystopia (Part 2)