Getting into the Halloween Spirit - Julie Roehm

Talking Trends
3 min readSep 20, 2021
Photo by Jen Theodore on Unsplash
Photo by Jen Theodore on Unsplash

Last Halloween may not have gone according to plan and it seems that the same will be said for this year with the ongoing pandemic. But, we have two options: we can focus on what’s out of control, or we can focus on what is in our control. What we can control is how we decide to get into the spirit of fall and safely celebrate the upcoming holiday. Throughout the past couple years, Party City has prioritized making holidays feel as normal as possible, and one way to accomplish that is through decorations.

PureWow interviewed me on décor trends and some of Party City’s iconic fall and Halloween inspired decorations:

“We culled Google and Pinterest data and chatted with the pros to find out what looks will be in high demand this year.”

One of the trends, is Witchcore.

“While the Witchcore aesthetic is more of a lifestyle than a holiday aesthetic, it can still provide plenty of inspo for making your home a touch more enchanting this All Hallows Eve. Inspired by witchcraft, the style often includes crystal, frog, owl, bat and potion motifs. ‘In recent years, the witch has definitely become a bit more modern,’ says Julie Roehm, chief marketing and experience officer at Party City. In terms of décor, look for dark lace, rich velvets in dark colors and celestial patterns. Apothecary jars and matte black accents also work well here.”

Another was Larger-Than-Life Yard Displays:

“Pinterest searches for ‘Halloween yard’ has skyrocketed recently, Roehm says, and interest delves way beyond inflatables. ‘We’ve noticed our customers are getting more creative than ever with their yard décor and take such pride in their displays for the whole neighborhood to see,’ she says. Maybe it has to do with the excitement surrounding a hopeful return to a more ‘normal’ Halloween this year — fingers crossed — with more family and friends.’ As people strive to create the most unforgettable house on the block, more are turning to full-scale animatronics (with Halloween Killscoming out this October, Party City’s betting that its life-size Michael Myers will be a particular hit).”

Lastly was Contemporary Harvest Décor:

“Modern farmhouse may be on its way out, but it’s still a popular pick for anyone who prefers their home to feel festive, not freaky. Think pumpkin-topped hay bales flanking the front stoop, Roehm says. Warm wood tones, leaf garlands, black-and-white buffalo check tablecloths and anything that provides a ‘harvest market’ feel are also in demand, largely because they can work in your home all season long.”

Themed décor is a great way to boost seasonal and holiday spirit, so, how will you decorate this year?

About Julie Roehm: Julie is a marketing and branding connoisseur. Experienced in various industries, Julie prides herself on her creative strategizing skills. She is passionate about transforming organizations from the inside out. As a leader, she holds audacious visions that will inspire people and allows them feel like they’re part of something bigger than themselves. An entrepreneur, Julie founded and ran a marketing consulting firm providing expertise in all facets of business strategy and marketing execution. Her well-rounded expertise has led her to her positions today, as an independent board director and the Chief Marketing & Experience Officer at Party City.



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