How Companies are Using Real-world Data in the Real World - Lorraine Marchand

Talking Trends
2 min readNov 3, 2021

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Lorraine Marchand

Most see the promise and potential for healthcare data analytics to help address issues around quality, cost, and access. But given the exponential growth of healthcare data — which is expected to have a compound annual growth rate (CAGR) of 36% through 20251 — organizations can quickly become overwhelmed on how to deliver real-world success with real-world data.

Read the full article here.

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Lorraine is a life sciences consultant, speaker, writer, and professor. She’s managed R&D and Commercial for private and publicly held life sciences companies and founded two start-ups.

An expert at showing entrepreneurs how to communicate the value of their innovations to investors, Lorraine has helped numerous entrepreneurs successfully market their technologies. She developed a proven method for successful innovation and has become specialized in contingency planning and the “art of the pivot”.

“You never fail, you always learn”, is one of her mantras.

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