2025 Marketing Trends: What’s In & Out — Julie Roehm
They say you can’t just keep up with the wind — in 2025, you have to be the wind. As we enter the last quarter of the year, the pace of change in marketing has been nothing short of relentless. What was once framed as “emerging trends” has, in many cases, already crossed into mainstream adoption. AI isn’t a sidekick anymore; it’s shaping strategy and execution. Communities aren’t “nice to have”; they’ve become the beating heart of authentic engagement. Transparency and sustainability aren’t taglines; they’re benchmarks by which customers judge a brand’s credibility.
In 2025 Marketing Trends: What’s In & Out, Boston Brand Media captures this shift with precision. The report doesn’t just draw a line between what’s fashionable and what’s fading — it shows how the majority of “What’s In” strategies are no longer optional experiments but essential business drivers. Nearly 75% of high-growth brands are already putting these into practice, from agentic AI and conversational search to platform-native content, community-centric campaigns, and the rise of expert micro-influencers. Meanwhile, the “What’s Out” column — vanity metrics, generic paid ads, and templated campaigns — reads more like a list of warning signs for brands that haven’t yet pivoted.
The real insight here is about urgency. Trends don’t wait for annual planning cycles anymore — they accelerate in real time. For leaders, the question is no longer whether to adapt, but how quickly they can. What’s “in” today sets the new baseline tomorrow, while what’s “out” is already slipping into irrelevance.
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