Identifying Pain Points to Create Innovation - Lorraine Marchand

National Innovation Day is a day where we celebrate and encourage pioneers of innovation. Without innovation, businesses would never sustain and services/goods would not improve. Innovation promotes efficiency and high quality creations.

The key to innovation is solving a problem a customer needs and is willing to pay for.

Lorraine Marchand, author of ‘The Innovation Mindset’ sat down to speak with Jabril Bensedrine, a fellow innovator, to discuss one of the most crucial parts of innovation: identifying pain points.

Pain points create solutions that solve meaningful problems. Without them, there is no innovation.



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