Identifying Pain Points to Create Innovation - Lorraine Marchand
National Innovation Day is a day where we celebrate and encourage pioneers of innovation. Without innovation, businesses would never sustain and services/goods would not improve. Innovation promotes efficiency and high quality creations.
The key to innovation is solving a problem a customer needs and is willing to pay for.
Lorraine Marchand, author of ‘The Innovation Mindset’ sat down to speak with Jabril Bensedrine, a fellow innovator, to discuss one of the most crucial parts of innovation: identifying pain points.
Pain points create solutions that solve meaningful problems. Without them, there is no innovation.
Lorraine Marchand - Innovation Alchemist
Creating Innovation Mindset to drive Strategic Growth
Lorraine Marchand - Speaker. Professor. Life Sciences Consultant.
Lorraine has helped countless business executives and scientists overcome their fear of innovating through her seminal…