Love is in the Air This Valentine’s Day- Julie Roehm
2022 is in full swing and with holiday celebrations dampened by the ongoing pandemic and omicron variant, people everywhere are looking for any excuse to celebrate and decorate, and Valentine’s Day is the perfect opportunity to do just that!
At Party City, our customers are at the heart of everything we do, and we’re proud to serve as a one-stop-shop for all your Valentine’s Day needs, no matter what your plans or relationship status maybe this year.
We Love Our Customers
At Party City, we rely on consumer insights and habits to ensure we’re consistently making joy easy for all of life’s special moments. We recently surveyed hundreds of individuals aged 18–54 to learn their upcoming Valentine’s Day plans and trends they’re gravitating towards, and results indicated that:
- 73% of shoppers plan to purchase gifts for their significant other/spouse followed by 36% of shoppers who will purchase gifts for their children
- 37% of shoppers begin to shop for their Valentine’s Day gifts and décor 2–3 weeks leading up to the holiday, while 36% of shoppers will make purchases during the week leading up to Valentine’s Day
- 33% of shoppers plan to spend $75.00 or more on Valentine’s Day gifts
- And my favorite finding was that 55% of those surveyed would rather receive a dozen balloons instead of a dozen roses this Valentine’s Day
You’ll “Heart” These Balloon Trends
Valentine’s Day is only 9 days away and due to the ongoing supply chain challenges brought on by the pandemic, the nation continues to experience a floral shortage. This year, Party City is encouraging shoppers to consider gifting “the new dozen” — a bouquet of a dozen balloons!
Balloons not only last longer but are more affordable and less overdone than the typical dozen roses. Our innovative “new dozen” features 12 balloons for just $18.00 and will WOW your sweetheart this holiday, while giving you the biggest bang for your buck!
Valentine’s Day is one of our biggest balloon holidays at Party City, and we have options for each unique shopper including Airloonz, which come in a variety of detailed shapes, ranging from giant hearts to teddy bears, and will stay inflated for weeks; or let the balloons do the talking for you and spell out heartfelt messages like “I Love You” or “Be Mine” with giant letter balloons. If you’re looking for inspiration or want to visualize how your bouquet or loving phrase will look, you can now easily build your own customized balloon bouquet in our new virtual tool called Balloon Builder on PartyCity.com which makes it fun to mix, match and make your own. You can even finish it with sweet treats!
Celebrations for All
Valentine’s Day isn’t just for couples, in fact, Party City has décor and party supplies for every shopper’s needs including those looking to make a special Galantine’s Day with pink and red-themed tableware, décor, and wearables. Keep your gal-pal shenanigans fun with decorations from our cheeky ‘Not Today Cupid’ theme, designed to ensure our single consumers have a sweet holiday too!
For parents looking for a fun way to send children off to classroom celebrations, we offer an assortment of exchange cards that include activities for everyone including coloring books, word searches, puzzles, and more.
Love Is In The Air
We can’t wait to see how our shoppers celebrate with their loved ones near and far this holiday. If you’re unable to be with a loved one this Valentine’s Day, you can still celebrate from afar and surprise that special someone with a Valentine’s Day balloon delivery via PartyCity.com.
We look forward to sharing joy and making it easy for our customers to continue to create unforgettable memories. Happy Valentine’s Day!
Julie Roehm - Chief Marketing & Experience Officer at Party City & Independent Advisory Board…
Chief Marketing & Experience Ofiicer - Party City
Julie Roehm - Advisory Board Director and Executive Council Member - Digital Marketing Institute |…
Julie Roehm is an innovative customer-centric marketing / operations executive and a B2B / B2C digital transformation…