What does your online presence look like through the eyes of artificial intelligence? - Maarten Schafer

Talking Trends
3 min readFeb 5, 2024
What does your online presence look like through the eyes of artificial intelligence? — Maarten Schafer

Search engines like Google and Bing are increasingly complemented by the rise of artificial intelligence (AI) in internet searches. This shift is particularly evident in how people search for information about individuals. AI-driven platforms offer a nuanced, context-rich perspective on who a person is, what they stand for, and what they bring to the table, thus underscoring the growing importance of personal branding in the digital age.

Traditionally, searching for a person through search engines would yield a list of links, including social media profiles, professional websites, and news articles. While this method provides a broad array of information, it often requires sifting through multiple sources to create a cohesive understanding of the individual. In contrast, AI-driven search mechanisms are designed to synthesize information from diverse sources, presenting a more integrated person profile. These AI systems analyze text from articles, blog posts, and other digital footprints to generate summaries highlighting key aspects of an individual’s professional expertise, personal ethos, and contributions to their field or community.

Increasing one’s online presence through content creation involves a strategic approach that blends the nature of the content with the platforms used for publication. Here’s a guide on what kind of content to create and how to publish it effectively online:

1. Identify Your Niche and Audience

  • Understand Your Expertise: Focus on areas where you have expertise, passion, or unique insights.
  • Know Your Audience: Tailor your content to your target audience’s interests, needs, and online behavior.

2. Types of Content to Create

  • Educational Content: Tutorials, how-to guides, webinars, and courses that provide valuable knowledge or skills.
  • Inspirational Content: Success stories, case studies, and motivational posts that inspire your audience.
  • Opinion Pieces and Thought Leadership: Articles or videos where you share your insights on industry trends, future predictions, or hot topics.
  • Visual Content: High-quality images, infographics, and videos that are more likely to be shared.

3. Choosing Platforms for Publication

  • Blogs/Websites: Ideal for longer-form content like articles, guides, and tutorials. Platforms like WordPress and Medium are popular choices.
  • Video Platforms: YouTube and Vimeo are key for video content, suitable for tutorials, vlogs, and informational content.
  • Podcasts: Platforms like Spotify and Apple are excellent for auditory content, such as interviews, discussions, and storytelling.

4. Content Optimization and SEO

  • Keywords: Use relevant keywords in your content to improve its visibility on search engines.
  • Quality and Value: Ensure your content is well-researched, accurate, and provides real value to your audience.
  • Mobile Optimization: Ensure your content is accessible and user-friendly on mobile devices.

5. Consistency and Engagement

  • Regular Publishing Schedule: Publish content consistently to keep your audience engaged and attract new followers.
  • Interact with Your Audience: Respond to comments, messages, and emails to build a community around your content.

Creating content that resonates with your audience and leveraging the right platforms for publication is key to increasing your online presence and achieving your next professional goal.

Maarten Schafer - Chief Storyteller, CoolBrands People

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