Why Company Culture Is Important for Your Business - Troy Taylor

Talking Trends
2 min readDec 22, 2021


Image from https://empireresume.com/importance-of-corporate-culture/

Company culture encompasses the values, ideas, attitudes, and goals that define an organization. It is the crucial intangibles that dictate how employees operate and do business. Your company culture eventually becomes your company identity. No two organizations will ever have the same culture — each one has unique goals and consists of diverse and distinct team members. A huge part of creating a work culture lies in ensuring that each team member is represented. The culture should unify employees and guide them toward a shared goal.

I recently read an article published in Empire Resume, titled Why Company Culture Is Important for Your Business. As the name suggests, the article highlights a range of reasons as to why company culture is important for every business.

  1. Company culture builds company image

“When you develop and communicate strong company culture, it’s a direct reflection of your company’s core values. When you can identify what is important for your company, you can help to foster those values and practices in your employees.

Developing a strong company culture helps build a positive image that will attract new employees. People are attracted to companies that have individuals who share similar values.

When you showcase the culture that you promote in the workplace, it allows others to see how you treat employees and how you relate with others apart from what you do. This should all be incorporated into your online presence since it will show others what you value as a company.

2. Company Culture Fosters Collaboration

“Employees like to feel part of something. Leaders can help them do so by fostering collaboration within the workplace. Not only does collaboration help productivity and communication, but it also allows for a more enjoyable workplace. A collaborative environment creates a feeling of unity. A team that supports one another will be able to achieve great things than a group that lacks communication.”

Mentoring, sponsorship, encouraging upcoming leaders — all play a big role in fostering collaboration and encouraging employees to work well together and learn from each other.

You can read the original article here.



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